First day and lesson one (marketing basics)

Hello everyone!

This is our first post to our shiny new WordPress company blog. Yesterday we had our first lesson (course planning and marketing), our first step into what hopefully will become a (not only) translation agency. This lessons come in five hour sessions with a thirty minute intermission, so do not expect me to sum up everything said everyday because we would be here, well, all day.

Let me introduce myself: my name is Begoña. Friends and people without the letter ñ in their keyboards call me Bego. I am a translator and interpreter living in Cartagena. Of course, I cannot pass this opportunity of introducing you to my daughter Lucía. María and Marina (at the moment, the other 66.66…% of this project) will also hopefully be posting here in the near future.
So, without further ado…

Lesson one: Marketing basics

In our first lesson, we learn that the purpose of marketing is identifying and satisfying needs (In Spanish: identificar y satisfacer necesidades). Historically, companies have focused their efforts on either production (just produce, produce, produce), product (we create the best x), sales (just sell, sell, sell) or marketing (we study the market and act accordingly). Here you have a very interesting summary of what was said about marketing, and I suspect of what will be said today (more or less) (you just have to love Google).

The challenging sentence of the day:

If you want your business to survive, you have to base your marketing policies in human needs instead of in specific products or services.

So, what is the human need behind the translation/interpreting market? I think the answer is communication. What about you? The floor is open.

Related Posts

24 Oct
Vamos a traernos Silicon Valley a Murcia

Nací en el Caribe, crecí en el Mediterráneo, y quiero ver qué me depara California. Quedan cinco días para comenzar el viaje hacia Silicon Valley. Es un viaje que realmente empezó hace unos meses, cuando nos admitieron al programa Yuzz con Júramelo.es, la nueva plataforma de traducción jurada online que llevamos ya dos años cocinando.

24 Dic
¡Feliz Navidad! – Merry Christmas!

¡Feliz Navidad! – Merry Christmas! Probablemente la siguiente lista tenga muchos errores, pero podéis corregirlos en los comentarios… Probably this list has lots of mistakes, but feel free to correct them in the comments… Afrikaans – Geseende Kerfees en ‘n gelukkige nuwe jaar Amharic – Melkam Yelidet Beaal Arabic – I’D Miilad Said ous Sana

05 Jun
2nd International Media for All Conference – Text on screen, text on air

I have discovered this (highly interesting) conference via http://www.elcuadernodebitacora.org (a page of translation resources maintained by a group of Spanish translators): The 2nd International Media for All Conference – Text on screen, text on air, aims to bring together professionals, scholars, practitioners and other interested parties to explore audiovisual translation (AVT) in theory and practice,

Comentarios

Leave a comment