First of all, congratulations to María (one of our partners) who yesterday got a very promising job. I am particularly proud of this fact because I helped her with her CV. Hey, that’s a 100% success rate (three out of three) 🙂
So, about our lessons… we have spent our last two sessions speaking about SWOT analysis: Strenghts, Weaknesses, Opportunities and Threats. It is said to be a very simple approach to marketing strategy, but in my opinion it is proving to be a very good starting point into evaluating our idea.
To do a SWOT analysis, you fill in a form like this one (you can find ten different SWOT examples here)
Internal factors | Strengths
|
Weaknesses
|
External factors | Opportunities
|
Threats
|
(Another interesting page I found is about the AIDMA Law).
Our tasks for next week include finishing this SWOT analysis (in Spanish, DAFO, Debilidades, Amenazas, Fortalezas, Oportunidades) and writing the introduction to our business plan. A skype meeting is in order!
La última vez que empezaron a dolerme los lados del cuello publiqué este dibujo.
Poverty anywhere is poverty everywhere.* Why is that? Why are other people’s problems my problems? Are we all together in this? How can we be together in this if I don’t know who they are, why are we here? If I can’t feel them as I can feel my body. Do my toenails know about
—… de acuerdo, así quedamos. ¡Hasta luego! —cuelgo una llamada y ya hay otra esperando, lleva un rato pitándome el oído. Debe ser el mensajero de antes, que quiere que baje. —Hola, ¿cuánto tardas en bajar para recoger el paquete, como hemos dicho antes? —¡Estoy ya abajo! —Caramba, ¡qué rápida! Eres más rápida que Supermán. Bueno,
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