First of all, congratulations to María (one of our partners) who yesterday got a very promising job. I am particularly proud of this fact because I helped her with her CV. Hey, that’s a 100% success rate (three out of three) 🙂
So, about our lessons… we have spent our last two sessions speaking about SWOT analysis: Strenghts, Weaknesses, Opportunities and Threats. It is said to be a very simple approach to marketing strategy, but in my opinion it is proving to be a very good starting point into evaluating our idea.
To do a SWOT analysis, you fill in a form like this one (you can find ten different SWOT examples here)
Internal factors | Strengths
|
Weaknesses
|
External factors | Opportunities
|
Threats
|
(Another interesting page I found is about the AIDMA Law).
Our tasks for next week include finishing this SWOT analysis (in Spanish, DAFO, Debilidades, Amenazas, Fortalezas, Oportunidades) and writing the introduction to our business plan. A skype meeting is in order!
La conciliación de la vida laboral, familiar, profesional y personal (la conciliación de todo, la conservación de la cordura) es una de las mayores preocupaciones de toda persona que trabaje y quiera además hacer alguna otra cosa con su vida (aunque sea ver al primer actor español ganar un Oscar). Por eso en su día
Esta es la imagen que expresa mi vida normal, sin glamour añadido. Si a alguien le interesa, se lo explicaré.
(Una versión de este artículo en español) In class they have recommended us this book, Visionary Business. It has been tremendously useful for me (except for the last chapter, which deals with the author’s personal utopia). It has helped me imagine my business model. You can read the beginning in Amazon. One of the things
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