Visionary Business (Allen)

(Una versión de este artículo en español)

In class they have recommended us this book, Visionary Business. It has been tremendously useful for me (except for the last chapter, which deals with the author’s personal utopia). It has helped me imagine my business model. You can read the beginning in Amazon.

One of the things I really liked is the concept that there is actually a way to balance business and personal life (i.e. happiness). What I didn’t like is the paternalistic tone of the final, utopian chapters. But it is definitely worth a read, as the author (bless his heart) kept it really short.

Visionary Business: An Entrepreneur’s Guide to Success, by Marc Allen.