SWOT analysis and a piece of good news

First of all, congratulations to María (one of our partners) who yesterday got a very promising job. I am particularly proud of this fact because I helped her with her CV. Hey, that’s a 100% success rate (three out of three) 🙂

So, about our lessons… we have spent our last two sessions speaking about SWOT analysis: Strenghts, Weaknesses, Opportunities and Threats. It is said to be a very simple approach to marketing strategy, but in my opinion it is proving to be a very good starting point into evaluating our idea.

To do a SWOT analysis, you fill in a form like this one (you can find ten different SWOT examples here)

Internal factors Strengths

Weaknesses

External factors Opportunities

Threats

(Another interesting page I found is about the AIDMA Law).

Our tasks for next week include finishing this SWOT analysis (in Spanish, DAFO, Debilidades, Amenazas, Fortalezas, Oportunidades) and writing the introduction to our business plan. A skype meeting is in order!

Related Posts

13 Jun
A esta chica se le fue con la dedicatoria

A veces, una dedicatoria se te va de las manos. Humor absurdo para el amor de mi vida.

26 May
Jornada de reflexión

¿Aún no sabes qué votar? Still don’t know what to vote tomorrow? (Spanish local and regional government elections will take place on Sunday)

11 Jun
Mañana tarde en Radio Intereconomía

Pues sí, mañana a las 19:00h (GMT+1) estaré en la tertulia de El Mirador, de Radio Intereconomía. En Murcia (España) está en el 90.6 FM, y en el resto del mundo se puede escuchar vía internet, pulsando el enlace anterior y, una vez en la página, en radio intereconomía > escuchar en directo.

Comments

Riccardo
14 April, 2006

Good looking blog… keep it up: how did the rest of your marketing exercise go?

Leave a comment

%d bloggers like this: