Hello everyone!
This is our first post to our shiny new WordPress company blog. Yesterday we had our first lesson (course planning and marketing), our first step into what hopefully will become a (not only) translation agency. This lessons come in five hour sessions with a thirty minute intermission, so do not expect me to sum up everything said everyday because we would be here, well, all day.
Let me introduce myself: my name is Begoña. Friends and people without the letter ñ in their keyboards call me Bego. I am a translator and interpreter living in Cartagena. Of course, I cannot pass this opportunity of introducing you to my daughter Lucía. María and Marina (at the moment, the other 66.66…% of this project) will also hopefully be posting here in the near future.
So, without further ado…
In our first lesson, we learn that the purpose of marketing is identifying and satisfying needs (In Spanish: identificar y satisfacer necesidades). Historically, companies have focused their efforts on either production (just produce, produce, produce), product (we create the best x), sales (just sell, sell, sell) or marketing (we study the market and act accordingly). Here you have a very interesting summary of what was said about marketing, and I suspect of what will be said today (more or less) (you just have to love Google).
The challenging sentence of the day:
If you want your business to survive, you have to base your marketing policies in human needs instead of in specific products or services.
So, what is the human need behind the translation/interpreting market? I think the answer is communication. What about you? The floor is open.
I have discovered this (highly interesting) conference via http://www.elcuadernodebitacora.org (a page of translation resources maintained by a group of Spanish translators): The 2nd International Media for All Conference – Text on screen, text on air, aims to bring together professionals, scholars, practitioners and other interested parties to explore audiovisual translation (AVT) in theory and practice,
Mi blog ha pasado la primera criba y está en el top 100 de la categoría de blogs de profesionales de los idiomas. Queda una segunda fase en la que el 50% son los votos de los lectores, así que si alguna vez habéis querido animarme, votad por mi blog.
Hace unos días estuve en Cuenca y, preguntando por un restaurante a la chica de la caseta de turismo, me dijo textualmente: “Si yo me estuviera muriendo nunca vendría a Cuenca”. Me resultó sorprendente que soltara esa frase sin venir a cuento… (…) Arturo Kortázar, Bilbao. (…) A mí me hizo pensar mucho lo que
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