Hello everyone!
This is our first post to our shiny new WordPress company blog. Yesterday we had our first lesson (course planning and marketing), our first step into what hopefully will become a (not only) translation agency. This lessons come in five hour sessions with a thirty minute intermission, so do not expect me to sum up everything said everyday because we would be here, well, all day.
Let me introduce myself: my name is Begoña. Friends and people without the letter ñ in their keyboards call me Bego. I am a translator and interpreter living in Cartagena. Of course, I cannot pass this opportunity of introducing you to my daughter Lucía. María and Marina (at the moment, the other 66.66…% of this project) will also hopefully be posting here in the near future.
So, without further ado…
In our first lesson, we learn that the purpose of marketing is identifying and satisfying needs (In Spanish: identificar y satisfacer necesidades). Historically, companies have focused their efforts on either production (just produce, produce, produce), product (we create the best x), sales (just sell, sell, sell) or marketing (we study the market and act accordingly). Here you have a very interesting summary of what was said about marketing, and I suspect of what will be said today (more or less) (you just have to love Google).
The challenging sentence of the day:
If you want your business to survive, you have to base your marketing policies in human needs instead of in specific products or services.
So, what is the human need behind the translation/interpreting market? I think the answer is communication. What about you? The floor is open.
Sapir-Whorf y Granada son dos conceptos que giran en este momento por mi cabeza, a tanta velocidad como para ponerme a escribir. Mi abuela es una de las razones de que, aunque hayan girado otras cosas, no haya escrito nada este verano. Imaginad por un momento a las personas que se sientan a vuestra mesa
Descubro por la lista TRAG que ha vuelto El Cuaderno de Bitácora, edición actualizada: http://www.elcuadernodebitacora.org/ Tras una interrupción de dos años, el equipo de El Cuaderno de Bitácora ha retomado su trabajo para ofrecernos una versión actualizada de su recopilación de recursos. El esfuerzo, tan arduo como desinteresado, de los miembros del equipo contará ahora
On Tuesday my Interpreting students at University brought to class, as practice material, an interview with the star of Breaking Bad. The text contained the question: What would you do if you had a year to live? It was funny, at the time, to think that it’s just one year since Benita, my German mom, left
Comentarios