Hello everyone!
This is our first post to our shiny new WordPress company blog. Yesterday we had our first lesson (course planning and marketing), our first step into what hopefully will become a (not only) translation agency. This lessons come in five hour sessions with a thirty minute intermission, so do not expect me to sum up everything said everyday because we would be here, well, all day.
Let me introduce myself: my name is Begoña. Friends and people without the letter ñ in their keyboards call me Bego. I am a translator and interpreter living in Cartagena. Of course, I cannot pass this opportunity of introducing you to my daughter Lucía. María and Marina (at the moment, the other 66.66…% of this project) will also hopefully be posting here in the near future.
So, without further ado…
In our first lesson, we learn that the purpose of marketing is identifying and satisfying needs (In Spanish: identificar y satisfacer necesidades). Historically, companies have focused their efforts on either production (just produce, produce, produce), product (we create the best x), sales (just sell, sell, sell) or marketing (we study the market and act accordingly). Here you have a very interesting summary of what was said about marketing, and I suspect of what will be said today (more or less) (you just have to love Google).
The challenging sentence of the day:
If you want your business to survive, you have to base your marketing policies in human needs instead of in specific products or services.
So, what is the human need behind the translation/interpreting market? I think the answer is communication. What about you? The floor is open.
¡Feliz Navidad! – Merry Christmas! Probablemente la siguiente lista tenga muchos errores, pero podéis corregirlos en los comentarios… Probably this list has lots of mistakes, but feel free to correct them in the comments… Afrikaans – Geseende Kerfees en ‘n gelukkige nuwe jaar Amharic – Melkam Yelidet Beaal Arabic – I’D Miilad Said ous Sana
Hoy se ha publicado en el periódico La Verdad el artículo «Es la hora de los emprendedores», anunciando el encuentro LV Emprendedores (segunda edición) que tendrá lugar mañana en el Hotel Nelva a las nueve de la mañana. Las plazas están ya agotadas y se podrá seguir por Twitter con el hashtag #encuentroslv. En el
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